One of the biggest challenges B2B marketers face is generating high-quality leads.
“Our company budget for lead generation has spiked by a whopping 40 percent,” says the marketing manager of an electronics good company.
But how do you leverage it?
The UK-based B2B portal, Esources, has helped companies optimize their marketing campaigns to drive more revenue.
According to an Esources review , the portal has brought about revolutionary changes in many businesses’ marketing initiatives.
The portal can enable buyers to gain information about various companies so that they can allocate just the right amount on marketing that will eventually control and minimize corporate spending.
A strategic change is the need of the hour.
Businesses must realize that e-commerce will enable them to find new markets.
Yet, some do not.
One of the underlying reasons could be the inertia to change traditional business practices or technologies.
“Most companies tend to be static and they spend very little time developing new strategies”, says a business & economy expert. “They must be made familiar to B2B platforms and to the opportunities available through e-commerce”.
Let us recapitulate the benefits B2B marketplaces offer.
• Lowers transaction costs – Electronic markets standardize marketing practices. Finalizing agreements, inquiring, and ordering are automated.
• Cost reduction on purchases –B2B portals help in providing price transparency in the market. Companies have achieved up to 15% cost savings on materials purchase.
• Finding new business partners –With the ability to locate business partners anywhere across the globe, companies are able to find partners which they previously never heard about.
eSources.co.uk Reviews 